Content Marketing Associate

Mumbai, Maharashtra, India | Marketing | Full-time

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At SiftHub, we are on a mission to make the life of sales and solutions teams more efficient and help them to focus on selling. SiftHub AI Sales Engineer empowers sales and pre-sales teams to improve win rates and close deals faster. SiftHub is an AI platform that acts as a central hub to collate and sift through all your content scattered across multiple repositories and tools such as Drive, Sharepoint, Confluence, CRM, Slack, product knowledge base.

As a Content Marketer at SiftHub, you will help drive our content marketing efforts by creating engaging, informative, and SEO-optimized content that resonates with our target audience. You'll execute content strategies, collaborate with cross-functional teams, and execute thought leadership projects such as eBooks, survey reports, and whitepapers. 

Whether you're an AI expert or an aspiring one, SiftHub offers an environment that supports and challenges you, enabling your growth and success. Join us today and help us shape the future of AI for enterprises!

Responsibilities:

  • Write, edit, and publish high-quality blog posts, articles, social media posts, email newsletters, and website copy

  • Conduct keyword research and incorporate SEO best practices into content creation

  • Collaborate with design, marketing, and product teams to produce engaging multimedia content such as videos and infographics

  • Update and maintain content calendars, ensuring deadlines are met and campaigns run smoothly

  • Stay up-to-date with industry trends and competitors to help innovate new content ideas and marketing approaches

  • Provide support for other marketing campaigns, such as email marketing and paid advertising, as needed

Requirements

  • Bachelor's or Master’s degree in Marketing, Communications, Journalism or a related field

  • 4+ years of experience in content marketing with minimum 2 years in B2B SaaS

  • Excellent writing and editing skills for multiple channels with a strong attention to detail 

  • Strong organizational skills with the ability to manage multiple stakeholders and projects to meet deadlines

  • Creative thinking with a passion for storytelling and developing engaging content

  • Understanding of SEO and experience with keyword research tools (e.g., SEMrush, Ahrefs, or similar)

  • Thrives in a fast-paced startup environment, adaptable to change and ambiguity, with a strong entrepreneurial mindset