SiftHub is an Agentic Platform for Deal Orchestration. We deploy agents to automate sales collateral, deal briefs, RFPs, and post-meeting follow-ups; unblocking deals for sales and solutions teams. SiftHub collates and sifts through your ecosystem (Drive, Gong, CRM, Slack, and more) to identify and convert real-time deal signals into tailored content and ready-to-execute actions. Designed to replicate how top-performing reps execute deals. Trusted by revenue teams at Saviynt, Everlaw, Allego, Superhuman, Sirion, and more.

As a Marketing Associate, you will be responsible for campaign execution - from event coordination to email marketing. The ideal candidate is someone who enjoys the creative side of marketing while being execution-focused. 

Whether you're an AI expert or an aspiring one, SiftHub offers an environment that supports and challenges you, enabling your growth and success. Join us today and help us shape the future of AI for enterprises!

Responsibilities

• Execute creative campaigns across email, social media, landing pages, and events to generate MQLs

• Write compelling copy for emails, ads, landing pages, social channels, and communities to drive conversions

• Manage and optimize email marketing campaigns, including list segmentation, personalization, A/B testing, and email health management

• Coordinate campaign execution with internal stakeholders (Sales, Product, Design) from campaign launch to lead hand-off

• Support event marketing activities - both online (Webinars, Podcasts) and offline (Conferences, Dinners, etc.)

• Track campaign performance and provide regular reports on engagement, leads, and conversions

• Identify opportunities to automate marketing workflows using AI tools to conduct efficient campaigns

• Stay updated on industry trends, competitors, and new marketing channels

Requirements

• 3-5 years of experience in demand generation, majorly with a SaaS startup preferably in AI, SalesTech

• Hands-on experience with email marketing tools (e.g., HubSpot, Mailchimp, SmartLead, and Apollo)

• Ability to use Claude, ChatGPT, and other AI tools to create and run marketing workflows

• Strong copywriting and content creation skills for marketing campaigns

• Experience with communities (Reddit, Quora, Pavilion), social media platforms (LinkedIn, Twitter/X) for B2B demand generation

• Understanding of conversion rate optimization and A/B testing across ads and landing pages

• Analytical mindset with the ability to report campaign results and insights

• Comfortable working in a fast-paced startup environment and managing multiple projects at once